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Chrysler Corporation’s marques for 1968 had few sheet metal and mechanical changes. The Imperial stretched to nearly 19 feet and weighed in at 5000 lbs. with prestige and luxury exuded by both size and visually appealing interior appointments. Included that year was a new look for the instrument panel – it was recessed and embossed with rich antique bronze overlay. The upholstery materials were varied depending model, but all were plush, soft and comfortable. Depending on the model, seating could be split and reclining with individual arm rests and six-way power for that “just right” feel for long trips. Imperial was touted as having the best handling of the big cars in the luxury class since its maneuverability, response, braking and ride were a step ahead of competitors. On the exterior, minor changes were found to the grille and bumpers, and new federally-mandated rear-side marker lights were added; front and rear saw the Imperial eagle emblem. New for 1968 was a new Auto-Temp climate control to allow the driver to set the temperature one time and heater or air conditioning would be activated depending on temperature inside the car. Another new addition for Imperial was a new AM/FM Multiplex Radio. Owners complained of road noise from air leaks and then there were the water leaks, spotty paint jobs, and sloppy trim and upholstery fit being reported.
Imperial saw five model choices for 1968: the 4-door sedan, Crown 2-door and 4-door hardtops, convertible, and finally, the top-of-the-line LeBaron 4-door hardtop. The 440 cid V8 was the engine provided for all Imperial models for 1968.