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At least seven early American car makers used the name Mercury before Ford introduced the Mercury line in its offerings for 1939. Some auto historians claim it took a number of years before Edsel Ford could convince his father Henry that the market niche between Ford cars and Lincolns should be exploited. Sharing the flathead V-8 with Fords in the beginning, the Mercury was seen as an upscale Ford for several years until FoMoCo reorganization produced Lincoln-Mercury Division to change this perception.
- Conceived by Edsel Ford, 1939 was Mercury’s first year; Available as a 2- and 4-door sedan, coupe, and convertible
- Priced to fill the gap between between Ford and Lincoln Zephyr
- 75,000 produced; Price new: $1,018