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In 1931 both Pontiac and Oakland were family members – Pontiac was considered to be the more junior of the two automobile makes since Oakland carried the V8 engine, whereas Pontiac was only offered as a 6 cyl, 200 cid at 60 hp. A new 401 series was available in six models: two four-door sedans, two coupes, a two-door sedan, and a convertible. As the depression of the 1930’s gripped the economy, the government required all new vehicles to be introduced at the same time in the fall to stimulate car sales, and help create a more fast-paced automobile sale season.
1931 Pontiac models had suspension improvements that provided springs with rubber bushings in the shackles and rubber in the area between the rear springs and axle. Also featured was a steel hydraulic brake system, which wasn’t a power brake, but was a considerable improvement over the basic earlier version. The front bumper was one-piece, while the rear was in two pieces, and the cowl lamps were replaced by new fender-mounted parking lamps. Prices varied from $725.00 for the business coupe to $925.00 for the convertible. Even facing the economic problems of the era, Pontiac sales gained in 1931.
- Increased glass area for better visibility
- Ultimately replaced the Oakland
- Top speed 45 mph
- Total produced: 84,708
- Price new: $785