1931 Oakland Series 301 4-Door Sedan
251 cid, V-8, 85 bhp

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The Oakland Motor Car Company started producing the Oakland in 1908. The following year,  the Oakland Motor Car Company was acquired by General Motors. By 1926, sizable price gaps had been created between Chevrolet and Oakland, Oldsmobile, Buick, and Cadillac. To solve this, General Motors authorized the introduction of four companion marques designed to fill the gaps; Cadillac introduced the LaSalle, Buick introduced the Marquette, Oldsmobile introduced the Viking, and Oakland introduced Pontiac. To help distinguish Pontiacs from Oaklands, development got under way on a V8 that would replace the Oakland I6. The result was an L-head V8 that beat Ford to the marketplace by two full years as the first large-production V8 installed in an affordable automobile. The strategy ended up with Pontiac outselling Oakland seven to one. General Motors was forced to cease Oakland production at the end of 1932, when the division was officially re-named Pontiac Motor Car Company. The Pontiac joined the Oakland in 2009, when GM ceased its production.


  • Part of General Motors, to fit between Chevrolet and Oldsmobile
  • Produced in Pontiac, Michigan 1907–1931
  • Replaced by Pontiac
  • Price new: $955